Sophisticated Simplicity
Austria’s first Business Academy for AI Ethics by Design and valuebased business development. Academy for Valuebased AI — learn the method on your own project.
Open trainings
Two ways in, both with your own project: one day from use case to project brief, or two blocks to a person certification with Austrian Standards.
One-day workshop · online
Early bird until 13 NovFri, 20 November 2026
One day, your own use case. You work your AI idea through the ADA method, with my guidance, in a small group, and leave with a fully worked project brief.
Early-bird price €790 instead of €990 · until 13 Nov 2026incl. VAT
Certification · online
Austrian Standards · P85January 2027 · two blocks
You learn to lead AI initiatives value-based with the ADA AI Ethics by Design Framework™, working on your own project. Certification is by Austrian Standards to competence profile P85, as a person certification to ISO/IEC 17024.
€2,490 incl. 20% VAT
Optional exam at Austrian Standards: €828.00 incl. 20% VAT, registration and payment directly with Austrian Standards. Competence profile P85 (PDF) ↗
I am an authorised education partner of Austrian Standards. More programmes, including the Chief AI Officer Diploma Program: Valuebased AI Academy on goodsouls.AI ↗
Constantinus Award 2025
Awarded for pioneering work in AI Ethics by Design to ISO/IEC/IEEE 24748-7000:2022 — datahub Tirol.
From AI vision to human value
For twenty-five years I have translated technology into value that reaches people. I have carried ISO/IEC/IEEE 24748-7000:2022 into the ADA AI Ethics by Design Framework™. ADA is Valuebased Engineering for practitioners and GenAI experts.
My work begins with the question Cui Bono? — who benefits. From there come Ethical Value Requirements, and from those a system that is able to evidence its decisions. On goodsouls.AI, SophiA guides the ADA sprint and keeps that evidence.
Three pillars 2026
Offers
ADA is the method. The Academy certifies. SophiA guides the sprint. The briefing keeps you current.
Method
Three phases, twelve Building Blocks, one AI Value Creation Canvas for your project. Valuebased Engineering that a team is able to apply the next morning.
The method in detailAcademy
Open training with your own AI project: the AI Ideation Masterclass, the Certified AI Manager and the Chief AI Officer Diploma Program. Dates and enrolment sit in the Academy.
See the programmesPlatform
The AI coach for Valuebased Thinking on goodsouls.AI. She guides the ADA sprint and keeps every decision evidenced.
See SophiA ↗Publishing
A weekly briefing on generative AI for decision makers.
Read the newsletter ↗The method
AI Ethics by Design is my stance; ADA makes it usable. The ADA Value Compass guides your team through twelve Building Blocks in three phases. The AI Value Creation Canvas captures on a single page what your AI project produces along the way.
The route
ACT
Why · Building Blocks 01–04
Clarify purpose, value, stakeholders and the data basis.
ROI¹ Integrity
DESIGN
How · Building Blocks 05–08
Translate values into requirements, guardrails and AI behaviour.
ROI² Impact
ALIGN
What · Building Blocks 09–12
Decide on technology, change, success criteria and accountability.
ROI³ Investment
From MVP to MValP
Valuebased Engineering is a strategic thinking method. It puts human values at the start of development and translates them into verifiable system requirements. Center of AI Excellence as a Service: advisory work, method, platform and certification in one stack.
Start free
With 21x · about 30 minutes · entry before Academy and ADA Sprint. LinkedIn Learning (access via LinkedIn).
The courses were recorded with 21x GmbH. Access requires a LinkedIn Learning subscription or an organisation seat.
Working together
Academy, stage, project. The same method, three ways in.
Certification
New: the AI Ideation Masterclass on 20 November 2026, one day on your own use case. In January 2027 the Certified AI Manager and the Chief AI Officer Diploma Program begin. Dates and enrolment sit in the Academy on goodsouls.AI.
See the programmes
Stage
Keynotes, executive sessions and panels in German and English — most recently at the European Forum Alpbach.
Speaking details
Project
I work on your use case: elicit values, translate them into requirements, evidence the decisions.
See the methodIn practice
Stakeholder co-creation along Valuebased Engineering: elicit values, prioritise them, translate them into requirements — and document the decisions so that they can be followed.
For this project I received the Constantinus Award 2025 in the category Ethics & CSR.
See references
Trusted by
Reference
“I very much enjoyed working with Sabine on datahub.tirol. The way she approaches things, analyses them strategically and immediately thinks in win-win terms helped us a great deal with our data and AI use cases, with business modelling and with finding the USP of datahub.tirol. I can recommend Sabine warmly, above all on the subject of Valuebased Engineering.”
Tell me what is on the table. I reply with an assessment.